FT Live is a smart platform on which smart people come together, so the FT needed a smart campaign to promote it.

We paired copy from industry legend Nigel Roberts with a simple, elegant illustration style and developed a suite of striking and impactful full page ads that ran across eight weeks in the FT.

We then brought these to life with animation to create a family of social assets seen across the FT’s global platform. The collateral we created was part of an integrated campaign with a beauty of a TV spot, made by our pals and collaborators Orange Panther Collective, as its centrepiece.