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WE BELIEVE THE VERY BEST CREATIVE PROJECTS ARE DELIVERED COLLABORATIVELY.

All of our projects and initiatives have the inherent goal of benefitting every stakeholder, every contributor, whether we’re producing work for a global sports brand or a local charity. Cause2Create is our co-creation methodology that ensures we deliver on this promise. By connecting your brand with valuable communities, we create win-win work that benefits everyone.

Let’s explain how this works in practice.

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HOW DOES IT WORK?

HeyBigMan! manage and moderate the whole process between our client and the community participants. We facilitate, collate and record everyone’s contributions, then distil them into the effective, authentic communications that answer the brief and enhance our client’s business and brand.

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INVITATION

Bringing everyone together to share the brief and co-create a collective vision based on everyone’s needs.

PREPARATION

Incorporating stakeholder ideas into the project design, and their skills into the delivery team.

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PARTICIPATION

Considering how to embed education, skills training, initiatives and ideas throughout the project.

CONVERSATION

Keeping the communication flowing, welcoming new ideas and innovations from everyone involved.

INTEGRATION

Reflecting on what’s been achieved, evaluating the impact together, and agreeing the next steps.

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EXECUTION

Distilling all of the contributions and learnings into a potent fuel that powers the creative outputs from the HeyBigMan! studio - whether that be a global marketing campaign, a new brand identity, a website or a football kit.

PROGRESSION

Ensuring lasting stakeholder engagement, handing over ownership where possible to create real project legacy.

HOW DO WE DEFINE COMMUNITY?

To us, a community is anyone involved, invested or interested in a project, or designated by our client as a cohort they’d like to hear from and work with. They bring ideas, skills and perspectives that enhance projects, so we involve them in every stage, sometimes handing over ownership on completion.