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#ThinkOutideTheBlox is a phrase coined by Hackney Wick Founder and social activist, Bobby Kasanga. It perfectly describes his life goal - to persuade young inner city kids to start to harbour dreams and aspirations beyond the council blocks they grow up in.

It became Bobby's mantra so we made it into a logo that would feature across all of his activities. From the 'Save Our Youth' anti knife crime event to the annual London wide football tournament the 32 Boro Cup.