Headliner Zayn Malik have got stage fright on the day but luckily we rose to the occasion in rolling out a huge OOH campaign to support Capital FM's annual mega concert The Summertime Ball at Wembley Stadium. But the icing on the cake for us on this project was that we got to design the look and feel of all those massive screens around Wembley, AND push out live, real time content onto those screens from behind the scenes at the stadium. And in what was a first for OOH advertising, we pushed that very same content out LIVE to full motion escalator panels at stations around London Underground. Go us. And our good friends and colleagues at Trigger Buzz of course!